April 6 is the fifth anniversary of the birth of the Xiaomi mobile phone, on the day of Lei Jun said that, Xiaomi in March this year, has total sold 100 million mobile phones, and from 1 million units to 100 million units Xiaomi only 3 years time to complete, the speed of its growth surprising, Lei Jun mentioned more than once in public: Xiaomi to sell 100 million units mobile phones in 2015, but it seems that this year's Q1 earnings growth rate did not meet his expectations.
According to information released by Xiaomi, 2014 Xiaomi 61.12 million mobile phones were sold, in 2013 was 18.7 million units, in 2012 was 7.19 million units, 0.3 million units in 2011, four years add up to a total of 87.31 million units.
Lei Jun said in March sold 100 million units Xiaomi phone, that is to say the Xiaomi mobile phone in 2015 Q1 sales is likely between 1.26 million units to 1.9 million units.
Although this result is very good, but Xiaomi want to accomplish this year 100 million units sold, it is clear that in accordance with the average value to count, Q1 performance was a drag, need to fill in the next three quarters.
Xiaomi Mi Note, Xiaomi Redmi 2 is Xiaomi main launched two new products this year, but this two new phone are currently not optimistic that this will certainly affect the Xiaomi performance in Q1, with the constant climbing capacity, is expected to Q2 Xiaomi will be an outbreak period, as Q3, Q4 will obviously be Xiaomi mi5 release time.
Source: http://www.xiaomidevice.com/blog/xiaomi-mobile-phone-sales-reached-100-million-units-q1-results-below-expectations/
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